TBR
Can we agree?
From Galileo's revolutionary ideas about the solar system to today's modern challenges, we explore how people come together to agree on things.
Aurko Chakrabarti
An independent young mind, he is an avid reader, who occasionally dabbles in writing himself. he lives by the philosophy that 'never laugh at others till you can learn to laugh at yourself'.
Behavioural
Does too much choice hinder social welfare?
You might think that having so many options would make decision-making easier. However, research actually suggests otherwise.
The IP Wave
Trademarks and The Modern Economy
Trademarks are important for companies as they provide brand identity and differentiation, protect a company's intellectual property, and help build customer loyalty.
Behavioural
Tech Companies and Behaviour Manipulation?
Online manipulation is the use of information technology to covertly influence another person’s decision-making, by targeting and exploiting their decision-making vulnerabilities.
IP&Innovation
What Drives People to File (or Not File) Patents?
Why do some people file patents for their inventions while others don't? The story of Daisuke Inoue provides an insightful example.
IP&Innovation
Intellectual Property Assets as Non-Fungible Tokens?
NFT uses blockchain technology to establish the uniqueness and ownership of a piece of digital art, purchased via the platform. Each sale is recorded on the blockchain and is inalterable.
Behavioural
So How Do Nudge Units Work?
This week we take a look at two different kinds of nudge units, and explore their workings: Uk and New York Nudge Units
The IP Wave
Memories, Heritage, and Museums: IP in the Creative Economy
The role and importance of IP management within cultural institutions such as museums, libraries, and archives.
IP&Innovation
How do Lighthouses & Kindles tell a Story about Innovation Pricing?
Effective pricing strategies can drive profitability, foster customer loyalty, and encourage ongoing product innovation. Value-based pricing, bundling strategies, subscription models, dynamic pricing, and continuous testing and iteration are all effective pricing approaches
Behavioural
What Piggy Banks, Kitchen Savings, and Chit funds Reveal About Financial Inclusion for Women in India?
The story this week is how have the women in India manage their savings, and what rule of thumb investing can teach us either to learn or be wary.
The IP Wave
National Medical Devices Policy 2023: Opportunities & Challenges
The newly announced National Medical Devices Policy, 2023, intends to expand India's footprint in the global medical device industry from 1.5% to 10-12% over the next 25 years, resulting in increased sector growth from $11 billion to $50 billion.
Behavioural
How not to have a biased AI model?
Navigating the challenges posed by technology's increasing centrality requires us to address the biases present in GPT and LLM especially as these models are not effectively trained on non-western countries. Do read on as we unpack this here from a behavioural perspective.
The IP Wave
India Stack: Inverting the Innovation Pyramid
On the occasion of World IP Day, let us take a look at the progress and continuous improvement in India Stack and how it promises to accelerate innovation across the fold.
Behavioural
Can Behavioural Economics Predict Coups?
Coups or change in regimes happen due to a broad range of factors. This week, we examine if it is possible to understand and predict them.
The IP Wave
The Digital Public Good UPI Goes Global: Can it Overtake SWIFT?
Currently, digital payments account for 40% of all transactions in India, with UPI contributing to over 68% of total payments. Reports suggest that India's digital payments market will more than triple from $3 trillion to $10 trillion by 2026.
Behavioural
Cultural Nudge: Satyajit Ray and the lens of desire
"Shatranj Ke Khiladi" is a 1977 film directed by Satyajit Ray that explores the contrasting lifestyles and priorities of the Indian aristocracy and common people during the time of British occupation.