This is our attempt at connecting our work with the fascinating insights of behavioural economics in all of its wonders. With our weekly newsletter, we explore global narratives to help you reflect critically on the world around you. Designed for inquisitive minds, each issue sheds light on the stories about history, people, politics and culture. Follow us to stay up-to-date on what's happening as we expand our research, products, and subscriptions.
Behavioural
When Clarence Saunders opened the first Piggly Wiggly store in Memphis, Tennessee, in 1916, he heralded a revolution. He introduced a self-service grocery model that empowered customers to gather their groceries without the assistance of a store clerk. This innovation was not merely a change in shopping procedure; it created
Behavioural
Why are there so many tech layoffs, and why should we be worried; Trademarks Invade the Dictionary?
IP&Innovation
Can telling employers about traffic violations make people follow the rules? Bengaluru Traffic
Behavioural
Discovering innovation, FMCGs going organic, business advice pitfalls, and more in this week's Behavioral Review
Behavioural
China has a unique way of navigating challenges and uncertainties, influenced by its rich history and culture.
Behavioural
How can early interventions at home empower girls and bridge the gender gap in political engagement and challenge traditional stereotypes?
Behavioural
This week we delve into how youth think about money and savings. Can we cultivate an aspiration to save among young people?
Behavioural
This week we delve into Why our brains are wired to crave instant gratification, even if it costs us in the long run.
TBR
In India, deeply ingrained cultural beliefs about sexuality and gender roles contribute to vaccine hesitancy. These norms may give rise to concerns about side effects or moral implications of the HPV vaccine.
Behavioural
This week we explore how Imitation shapes Industries and fuels competition.
Behavioural
What can the art of pickling show us about making decisions and plans for the long term?
Behavioural
This week, we discuss how Hollywood exploits our nostalgia and the potential consequences it might have.
Behavioural
You might think that having so many options would make decision-making easier. However, research actually suggests otherwise.
TBR
Corporation, Instead of helping us make better choices, their aim is to unnecessarily increase consumer spending. This is called “sludge”.
Behavioural
Online manipulation is the use of information technology to covertly influence another person’s decision-making, by targeting and exploiting their decision-making vulnerabilities.
IP&Innovation
Why do some people file patents for their inventions while others don't? The story of Daisuke Inoue provides an insightful example.