Research & Entrepreneurship by Dr Jennifer Perusini
In this piece, we uncover one of the behavioural challenges – the social dilemma in climate action.
We underestimate the impact of the situation and environment on an individual’s behaviour and overestimate the influence of personality-based dispositional factors.
The environment has been particularized as an influential force on behaviour. For this, various contextual interventions are devised. One such is the community context – where the power of social norms is harnessed to make people behave better.
There is an increased application of the interventions for individual behaviour change. For example, changing environmental cues have offered the potential to change behaviour. More commonly, they are referred to as choice architecture or nudge interventions.
A dive into psychological stressors and factors