Research & Entrepreneurship | Dr Jennifer Perusini | Research Beyond Academia | Behavioural
Research & Entrepreneurship by Dr Jennifer Perusini
Fazli Salim
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Climate Change: A Social Dilemma
In this piece, we uncover one of the behavioural challenges – the social dilemma in climate action.
'You see me. But do you really see me?' : A Case of Fundamental Attribution Error
We underestimate the impact of the situation and environment on an individual’s behaviour and overestimate the influence of personality-based dispositional factors.
‘Monkey see, monkey do’: How social norms can help in behaviour change
The environment has been particularized as an influential force on behaviour. For this, various contextual interventions are devised. One such is the community context – where the power of social norms is harnessed to make people behave better.
Choice Architecture and Behaviour Change
There is an increased application of the interventions for individual behaviour change. For example, changing environmental cues have offered the potential to change behaviour. More commonly, they are referred to as choice architecture or nudge interventions.
Stressed out ?: Psychological Factors Involved in Stressors
A dive into psychological stressors and factors