Farheen

Behavioural

This Weekend on IP Wave: How do you create value? More 'Ferris Bueller's Day Off,' Less 'The Terminator'

When Clarence Saunders opened the first Piggly Wiggly store in Memphis, Tennessee, in 1916, he heralded a revolution. He introduced a self-service grocery model that empowered customers to gather their groceries without the assistance of a store clerk. This innovation was not merely a change in shopping procedure; it created

Behavioural

When Trademarks Invade the Dictionary and more

Why are there so many tech layoffs, and why should we be worried; Trademarks Invade the Dictionary?

IP&Innovation

This Weekend on IP Wave: Trademarked Cocktails, Bangalore Traffic, AI Inventors, Literary Dimensions, and more

Can telling employers about traffic violations make people follow the rules? Bengaluru Traffic

Behavioural

In The Behavioral Review This Week: Thinking outside the box, Why major FMCGs are going Organic, Pitfalls of business advice, and more

Discovering innovation, FMCGs going organic, business advice pitfalls, and more in this week's Behavioral Review

Behavioural

This week on Behavioural: China's Crisis Response, Nobel Ideas, Brain's Switchboard, and the Most Boring Game

China has a unique way of navigating challenges and uncertainties, influenced by its rich history and culture.

Behavioural

What do we expect of our girls?

How can early interventions at home empower girls and bridge the gender gap in political engagement and challenge traditional stereotypes?

Behavioural

Would you rather - a cricket match, a new phone, or your future savings?

This week we delve into how youth think about money and savings. Can we cultivate an aspiration to save among young people?

Behavioural

Your brain on impulse buying: Why we can't resist

This week we delve into Why our brains are wired to crave instant gratification, even if it costs us in the long run.

TBR

Overcoming Vaccine Hesitancy: Meeting People Where They Are

In India, deeply ingrained cultural beliefs about sexuality and gender roles contribute to vaccine hesitancy. These norms may give rise to concerns about side effects or moral implications of the HPV vaccine.

Behavioural

Bears, Beets, and Battlestar Galactica: Exploring Behavioural Mimicry

This week we explore how Imitation shapes Industries and fuels competition.

TBR

Can we agree?

From Galileo's revolutionary ideas about the solar system to today's modern challenges, we explore how people come together to agree on things.

Behavioural

Oh, It's a pickle!

What can the art of pickling show us about making decisions and plans for the long term?

Behavioural

Films might tell you something about you, what is it?

This week, we discuss how Hollywood exploits our nostalgia and the potential consequences it might have.

Behavioural

Does too much choice hinder social welfare?

You might think that having so many options would make decision-making easier. However, research actually suggests otherwise.

IP&Innovation

What Drives People to File (or Not File) Patents?

Why do some people file patents for their inventions while others don't? The story of Daisuke Inoue provides an insightful example.

Behavioural

So How Do Nudge Units Work?

This week we take a look at two different kinds of nudge units, and explore their workings: Uk and New York Nudge Units